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Evolution and InnovationSave Biodiversity...Rise

Floriculture Potential and viability under Protected Cultivation ?

In modern hi-tech method Flowers are grown in polyhouses. The quality of flowers produced is superior, because inside climate or micro-climate such as temperature, humidity, light, ventilation etc is controlled.

With changing life styles and increased urban affluence, floriculture has assumed a definite commercial status in recent times and during the past 1-2 decades particularly. Appreciation of the potential of commercial floriculture has resulted in the blossoming of this field into a viable agri-business option.

Availability of natural resources like diverse agro-climatic conditions permit production of a wide range of temperate and tropical flowers, almost all through the year in some part of the country or other. Improved communication facilities have increased their availability in every part of the country. The commercial activity of production and marketing of floriculture products is also a source of gainful and quality employment to scores of people.

India has an ancient heritage when it comes to floriculture. Floriculture has emerged as an economically viable diversification option in the Indian agribusiness and has captured the interests of many new entrepreneurs into agricultural sector in recent times. With perception on floriculture business potential rapidly changing, the corporates have increasingly forayed into the sector. Indian roses, carnations, orchids, gladioli and anthurium are being well received in Japan, Netherlands, USA, Germany and France. Besides flowers, India also exports seeds, bulbs, dried flowers, ferns, leaves and grass. Floricultural crops like roses, gerberas, carnetions etc. are grown in green houses. The open field crops are chrysanthemum, roses, gaillardia, lily, mary gold, aster, tube rose etc.

The floricultural production has doubled during the last ten years and production of cut flowers and loose flowers have been growing at 15 to 20 per cent every year. The area under floriculture increased from 53,000 ha in the year 1993-94 to 2,50,000 ha during 2008-09, which is more than 400% increase in the span of 15 years. There is tremendous increase in loose flower as well as in cut flower production. Similarly, the floricultural exports have taken a quantum jump in the last decade. 

In the global floriculture industry, competitive advantages can be created and retained only by achieving a critical mass of production and our country has natural advantages that can be harnessed to create such competitive advantages in the production and exports of cut flowers. The international trade in floriculture is large and estimated to grow to USD 16 billion by the year 2010 from the present level of USD 11 billion. Although, the value of exports of floriculture products from India has shown very significant growth, from Rs.18.83 crores (1993-94) to over Rs.305 crores (2005-06), India is still a marginal player in the world floriculture trade indicating the strong potential that can be exploited in the sector.

If India has to achieve the ambitious export target of Rs.1,000 crores per annum over the next 5 years, a paradigm shift is required. The key issues that need to be addressed in the Indian context are - Economies of scale, Product range/ Latest varieties, Year round exports, Quality control and Certification, Cold chain management and transit facilities.

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